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Having gained wide-spread praise for Marvel's Spider-Man and Spider-Man: Miles Morales, the connotations the image may be inferring are almost unavoidable and therefore seem all the more intentional.

One of the first things that fans will naturally think about when they see the controller ad is Insomniac's take on the Spider-Man character. For starters the colors of the controllers themselves invoke Spidey's own in a very intentional manner, with the corporation also having used cross-promotional marketing like this famously with the PS3's original font and logo in the past. Even though Sony has historically stuffed similar PS5 themed adverts into all manner of places, as recently as July's Ghostbusters: Afterlife trailer, this instance seems decidedly more deliberate. While entirely speculative, this literal cold ending could be a potential tease towards a movie crossover featuring Insomniac Games' interpretation of Spider-Man. Featuring the full line up of currently released DualSense PS5 controllers, this anti-climactic ending left a lot of fans understandably confused. Instead of a traditional quippy or dramatic closing stinger scene, a tool used increasingly in movie marketing, the Marvel Cinematic Universe blockbuster's debut simply ended unceremoniously on an advert. RELATED: Comparing Insomniac Games' Spider-Man Games to the Batman: Arkham SeriesĪfter wowing Spider-Man fans consistently throughout the No Way Home trailer with explosive character revelations, Sony ended the trailer on a curious note.

However, one big unmissable clue at the end of the recent No Way Home trailer suggests that could all be about to change sooner than anyone expected.

To date, the studio has passionately established a somewhat grounded and traditional humanized take on Peter Parker, with the hero's only brush with interdimensional portals having occurred away from players' hands in a cross-promotional comic book spin-off. Of all the legs of the media empire, Insomniac Games' wildly popular Marvel's Spider-Man franchise is starting to feel like the odd one out when it comes to multiversal adventures. Now with Spider-Man: No Way Home, Marvel as a wider entity is also getting ready to swing this entire concept to even greater heights. Between the incredible Into the Spider Verse and the persistent rumors that the Venom movie franchise is heading in a similar direction, Spidey fans have learned to embrace unexpected cross-dimension cameos. Over the last few years, Sony has angled its custody of the Spider-Man license increasingly towards the concept of the multiverse.